Design & systems / Brand system
CMAI TECH STUDIO
A shared visual language for work that keeps growing
THE IDEA
It starts here.
Building a visual system that can keep growing, from brand positioning, identity and responsive logos to product extensions and usage guidelines. Each project can have its own character while sharing a recognisable creative origin.
Different products and creative projects need a consistent, maintainable brand foundation.
- Continuum Gate identity direction
- Responsive logos and brand guidelines
- Design assets and product extension system
Presented here as a project overview; brand system.